Saturday, February 23, 2013

No more 'Academy Awards' let's just call it "The Oscars" (videos)

As someone who has written about the Academy Awards for several years, I found it interesting that official materials no longer had the dubious headline "The 85th Annual Academy Awards" but rather just referred to the event as "The Oscars." There is good reason for this, as "The Wrap" confirmed that Hollywood's most prestigious award ceremony has been rebranded.

The Wrap reported, "We're rebranding it," Oscar show co-producer Neil Meron told TheWrap on Monday. "We're not calling it 'the 85th annual Academy Awards,' which keeps it mired somewhat in a musty way. It's called 'The Oscars.'"

Pretty cool, as I'm sure many writers will readily agree, switching from "85th Annual Academy Awards" to "Oscars" and "The Oscars" can be a bit laborious.

As the event kicks off tomorrow night, it will be interesting to see if media outlets drop the "Academy Awards" and stick with "The Oscars."

Check out this promo video with this year's host Seth Macfarlane.

Make sure to check back tomorrow and watch "The Oscars" live, streaming online for Red Carpet arrivals.
Video streaming by Ustream


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